The use of marketing is growing with the growth of business and many companies and enterprises are finding new ways for marketing their products and increasing their sales for customers. However email marketing or online email marketing is a good tool for getting response from customers. There are many companies that are using targeted email marketing for their businesses. It is a direct form omost f modern marketing for the communication across businesses. In a research it is shown that of US companies are spending huge amount to make their communication system better. There are different purposes it does serve to business and individual.

• Sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
• Sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
• Adding advertisements in emails sent by other companies to their customers.
• Emails that are being sent on the Internet (Email did and does exist outside the Internet, Network Email, FIDO etc.)

There are different opinions among people about email marketing compaign. Some says that this direct email marketing bring good and fruitful results for customers while other have opinion that there is no such 100% response of any of email marketing campaign. The businesses first collects or make email marketing list then they go for bulk email marketing of their products to their customers. every day millions of emails are send and across through internet by using different services but the majority of share is Yahoo, Hotmail and Google.

Some professaionl called this onnline email marketing as spamming and everyday you receive thousands of emails so it is very difficult to get good response from customers with millions of emails. Some companies use permision based email marketing in which user is asked for sending email before any mail. There are many email marketing tools and softwares available in market that are used by different companies. With the advent of telemarketing the use of email marketing has increased.