The importance of building an opt-in list is well substantiated via the success of the Marketers that actually placed value in this early in their strategies.

The ultimate goal In this creation is not to gain access to just quick hits and names, hoping for a thrown together list of future customers. Rather, it’s a methodical,. systematic strategy one implements with LONG TERM results in a relevant market. With that in mind, we must ok at first, our mind frame before implementation of techniques. I feel one must have these qualities before considering an opt-in list: Patience…Patience…Patience! This will take time to build, know that upfront and be mentally prepared to battle and persevere.

Next, believe in what you are offering prospective customers, Integrity is so important
As it’s perhaps the best cornerstone one can build a foundation on. With these 2 attributes and all the defining characteristics involved with being Patient and having Integrity we move on.

First, Trust! Yes, gaining trust is the most effective way to establish a high converting, meaningful opt-in list. As you explore forums, blogs and other traffic areas, tick with a subject you really do know and feel confident with. Your reputation and respect are so important in this endeavor. With the thousands and thousands of areas available to market, find the ones that you can offer good input and that are relevant to
Your business. Key when posting remember it’s a reflection on you and your business.

By sticking with familiar content you gain credibility and really a more controlled approach to building your list. The potential customers can believe you and would also have the same interests and needs. Trust!

Second, Quality! Now that you are aggressively building a list it’s important to be delivering your potential customers a product they want or need! Selecting a product that fits your lists needs is key. Example if I targeted fishing forums and built a list..I certainly
Wouldn’t be offering them a subscription service to a children’s clothing catalog ha-ha.

You should have gained trust offering a relevant product that YOU believe in and trust in.
A quality product will again..create long term customers and strengthen trust. Do your homework..does the product deliver? Is it relevant to your customer? Is the post purchase support/return policy strong? If so, that’s the product you want! Quality!

Last, Service! Remember earlier we talked about patience? As you promote products to customers, it can become frustrating when sales aren’t hopping. Services such as using follow up letters via an auto responder are imperative. Don’t give up on customers, many needs to see your information several times before they make the decision to purchase your product. Follow up letters show your customer that you understand their reluctance or choice not to purchase but that you are still looking out for their potential needs and wants.
The right mind frame, a relevant product, relative areas of traffic, a quality auto responder
And follow up emails are great keys of emphasis when building opt-in lists. With that in mind Gain trust…provide a Quality product..and Service your customer’s needs. Those 3
Sure fire ways will get you started on your opt-in list!

Cheers!

Esoxe

Resource Box: http://www.cbproads.com/sf.asp?id=20702&catbar=yes