Search Engine Optimization has undergone transformation since the birth of internet. Google is the leader in the search engine scene and they are constantly bringing out new tools to balance the system. The search engine process is complex and intricate making it challenging for SEO specialists. It is crucial to follow certain tips to stay ahead of the SEO race. Here are some tips to get you on the top of the search engine ladder.

  • Content is KING. Apart from website design, content always remains the key to lure visitors to the site. Engaging, intriguing and informative content can bring visitors to the site. Authentic content gives an opportunity for the web masters to value their customers. Underrated and plagiarized content can damage the reputation of your website and bring disrepute to your organization.
  • Though, onsite optimize is highly recommended to increase the reach of your business, remember there is more to the process. Google algorithm elements include:

    • Site structure
    • Title tags
    • Load speed
        • Leave the task to SEO specialists and they can handle it for you.
  • Creating link baiting is acceptable by Google and is a legitimate promotional activity. It creates a positive experience for the user. Without link baiting it would be difficult to operate as a community and community building is organic method supported by search engines.
  • SEO reporting cannot be neglected in the juggling of affairs. Keep an eye on the SEO strategies and the results. Track for monthly progress and scan the reports. A regular monitoring of SEO affairs can save big trouble in the future.
  • SEO is bigger than you think, here quality matters. There are free links that can tempt you resulting in spam listing. In the SEO industry there is nothing called automation and Google doesn’t take it lightly. Small businesses may find SEO challenging, time consuming and expensive but in the long run they are sure to see excellent results.
  • Finalize on the SEO strategies. Never put a hand in all the campaign pies. Narrow the list of keywords to give a competitive edge to your business. Include specific services and local elements to narrow down the keywords.
  • Each page on your website needs keywords critical to your business to help Google understand what is on the page. Each page should focus on a single keyword, page title, meta description, Alt Text, H1 & H2 and keyword content.
  • The Panda algorithm update in 2011 left a clear message for webmasters, Don’t let your site get stale. Continuously reviving your content to meet the quality standards will be rewarded. Keep your content fresh and use tools and information to facilitate visitors to navigate your site.
  • Blogs supports the content on your site. Blogging aids in SEO and is a viable strategy. Each new article is an indexed page in your website and the articles are promoted on the social media to bring fresh traffic to your website.
  • Obtain Google Authorship. It gives better exposure to your article as they are shown higher up the rankings.

      • Following these simple tricks can improve your website visibility.